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Motorist Information

Motorist Information Sign Program

Motorist Information Signs (MIS) are placed along state highways to alert travelers about the services available at an interchange or intersection. MIS are blue or brown panels with individual business logo signs attached. Travelers searching for gas, food, lodging, camping, recreation, tourist activities, or 24-hour pharmacy will see your business logo sign.

The MIS program is a great way to advertise. Washington State highways carry hundreds of thousands of people every day. A logo sign on a freeway or express way with more than 80,000 cars daily costs about $2.50 a day.  A logo sign on a two lane highway in a rural area costs only $1.00 a day for thousands of views.

Interested in joining our program and getting your business logo in front of the motoring public? Please review our eligibility requirements to see if you qualify. Then take a moment to look at our frequently asked questions section to see if we can answer some of your inquiries. To fill out a MIS application, just click on the application link above, fill out the form, and submit – it’s just that simple.

Still have questions?  Contact your local MIS representative for further assistance.