Web standards

Standards are set to maintain a consistent look and feel throughout the WSDOT website. 

The basics

  • PDFs must be accessible to those with disabilities, per Policy 188
  • Document properties help our search find your content
  • Plain Talk and write for a 9th grade reading level for clarity and ease of scanning
  • Regularly check to ensure your customers are finding what they need (contact Web Help on how): 
    • Use Google Analytics
    • Crazy Egg reports
    • Usability testing

Focus on your customers
Any time we are adding, removing or updating content, we use the User-Centered Design (UCD) process. All content should also help one (or more) of our website user archetypes complete a task.

Whether it's Drupal training, Writing for the Web or web basics, please contact Web Help to learn more about the next class.

Your job is never done:

  • Once your page is created and updated, it’s time to plan for the next time you need to change it.
  • Create a file system off of our web server to keep documents you want or need to hang onto, but do not use our CMS or Drupal systems to do so.
  • Replace or remove old documents whenever a new one is updated.
  • Before putting new content on the site, ask:
    • Who is this for?
      • Is the web the best place for this content?
      • How else can this content be shared?

Use this web page checklist to ensure your new or updated websites includes only web-ready content.

Our agency web content strategy is how we ensure everything WSDOT produces for a web audience has a consistent look and feel. As a part of the communications manual it will evolve as our work, tools and environment change and is considered a living document.

Surveys are an excellent way to get feedback from both internal and external audiences. It’s important to follow a few guidelines to get the best results possible.

The WSDOT Flickr site gives us an easy way to share our images with the public and the media. Flickr lets you arrange photos and short videos into visual essays that illustrate our stories.

In Section 508 of the Rehabilitation Act , state agencies that receive federal funds are to provide accessible websites. As a government agency, we serve all citizens in our state, which includes those with disabilities.

Web statistics provide a look at how often your site is visited, and what people are doing while at the site. You can use these statistics to make decisions about your site and pages - rearranging, reworking, deleting content and links to better serve your visitors.