Demand management is an effective strategy for improving transportation efficiency from the project level to the statewide system. It's a community-based approach that relies on collaboration, commuter information and incentives to influence travel patterns and commuter choices.
It's also an effective strategy for planners and engineers to make transportation projects more sustainable and economical.
WSDOT's Moving Washington approach to a safe, well maintained transportation system integrates three primary strategies:
- Operate Efficiently
- Add Capacity Strategically
- Manage Demand
Effectively used, the tools and techniques of demand management, such as commute trip reduction, telework, vanpool programs and ridematching, ease the burden on existing systems and allow busy corridors to perform as well as they were designed to perform.
By engaging project-area stakeholders, employers and jurisdictions in a collaborative effort to find transportation solutions, projects earn the support of communities. Managing demand also reduces the need to add more lane space, freeing up scarce construction dollars for other transportation improvements.
Learn more on the Demand Management Q & A page.
About half of commuters
in Seattle’s I-5/SR-99
corridor bike, walk,
carpool, vanpool or use transit. If they didn't, it would mean gridlock for everyone.
Soon WSDOT's Public Transportation Division will begin a research project to determine the best ways to assist transportation project engineers and planners in putting demand management to work.
This could include identifying demand management programs already underway in a project area, engaging local stakeholders to identify new opportunities and forming collaborations to put new programs in place.
Stay tuned, more information will be available here in coming weeks.