Web analytics

Web statistics provide a look at how often your site is visited, and what people are doing while at the site. You can use these statistics to make decisions about your site and pages - rearranging, reworking, deleting content and links to better serve your visitors.

How to use Google Analytics

Login to Google Analytics

If you don't have the Google Analytics username and password, email WebHelp.

1. Go to http://www.google.com/analytics/
2. Select the Sign In link and login

Once you login, the next screen you see is our analytics home page.

Analytics Training

Select Help from the toolbar at the top right. Find answers to questions, articles on understanding key reports and learn how to navigate around the interface. We also have in-house training available, which you can access by sending an email to WebHelp.

How to find your page or website

On the left navigation bar, click Reports then Engagement, then Pages and Screens. For example, you want to find pageviews for:

https://wsdot.wa.gov/travel/printable-maps

Scroll down to the table that shows page urls on the right side. On top of that table, there is a Search bar. Enter "printable-maps" and press Enter. 

The table will be limited to pages that have "printable-maps" in the URL. Statistics for the page are displayed in the columns to the right.

By default these pages show 10 rows of results. Click on the Show Rows drop-down at the bottom of the page to show more rows.

You can define a specific time period by selecting the drop-down arrow next to the date displayed at the upper right of the page.

Other stats you will see

Views: A view of a page on your site that is being tracked by the Analytics tracking code. If a visitor hits reload after reaching the page, this will be counted as an additional view. If a user navigates to a different page and then returns to the original page, a second view will be recorded as well.

Users: This number is the total users who visited the page. If they visit the same page more than once, they are still only counted once.

Average Engagement Time: This is the average amount of time that visitors remain on your page. Use this metric to measure visit quality - a high average engagement time generally indicates that the page is relevant to your visitors.